ASIAN PACIFIC AMERICAN ADVISORY COUNCIL - APAAC was created
by Nielsen Media Research to advise the company on issues connected
to the sampling of Asian Pacific Americans for TV audience measurements
and community outreach. First met with Jimmy D. Lee, Commissioner
of the White House Initiative on Asian Americans and Pacific Islanders,
and Don Nakanishi, Ph.D., Director of the Asian American Studies
Center at the University of California as Council Co-Chairpersons.
The other 11 community, civic and business leaders are Tomas L.
Consunji, Sr (ABS-CBN International), John Thai Dinh (Little Saigon
Television), Alice Lee (KSCI), Karen Narasaki, Esq. (Asian American
Justice Center), Michael Sherman (KTSF TV), Nita Song (IW Group),
Anil Srivatsa (ImaginAsian Television), Doua Thor (Southeast Asia
Resource Action Center) and Jerry Wong (U.S. Census Bureau)
APA
MEDIA COALITION - ad hoc group of people interested in advocating
for greater diversity in network television and other media. Groups
include MANAA, East West Players, Visual Communications, NAATA,
Asian American Coalition for Total Inclusion On the Networks (AACTION),
OCA and the National Asian Pacific American Legal Consortium (NAPALC).
Because of Mineta being appointed by President.Clinton to be Commerce
Secretary and then appointed by President Bush to be Transportation
Secretary, Karen Narasaki was chosen as the replacement. The stated
reasons include the following: 1) her experience and effectiveness
as an advocate; 2) her established relationships with NAACP; 3)
she's based in Washington D.C (a location of political power); 4)
she has an available staff: and 5) she has the resources to pay
for conference calls and travel.
DIVERSITY (HEADS
OF DIVERSITY AT THE MAJOR NETWORKS
WENDA
FONG - Director of Diversity Development Department (FOX/P.O.
Box 900/Bldg. 100, Room 4555/Beverly Hills, CA 90213-900/if using
a messenger:10201 W. Pico Blvd., Bldg. 100, Room 4555/10201 W. Pico
Blvd., Bldg. 100, Room 4555/310-369-4110)
MICHAEL
JACK - As of June 2002, appointed Chief of Diversity (replacing
Paula Madison)- along with his appointment as President and General
Manager of WRC-TV (NBC's Washington station. Bob Wright, NBC's Chairman
and Chief Executive, stated that "a pure ethnic show don't have
to be spectacular to succeed. With us, they've got to be very good."
PAULA
MADISON - NBC's Vice-President of Diversity (NBC/3000 W.
Alameda Avenue/Burbank, CA 91523/818-840-4444). NBC's
Bob Wright's Diversity Statement states in part: "Years ago,
NBC voluntarily implemented a mandatory training program in diversity
for all employees. These sessions aim to increase awareness of and
sensitivity to diversity issues in the workplace. NBC's commitment
to diversity manifests itself in the programming we produce and
air as well." Marc Hirshfield (Executive V.P. Casting of NBC Entertainment)
is also involved. As of June 2002, when Michael Jack replaced her,
her duties included integrating the staffs and mission of NBC with
Telemundo - the second largest Spanish language television in the
country. She will remain president and general manager of KNBC-TV
and will lead the entertainment team of the diversity initiative
at the network on a temporary basis, until Michael Jack gets up
and running.
JOSIE
THOMAS - CBS' Head of Diversity/Senior V.P. (CBS/51 W. 52nd
Street/New York, NY 10019/212-975-4321)
ALEX
WALLAU - President, ABC Television Network Administration
& Operations (in light that there is no diversity department, he’s
taken the initiative. Carmen Smith has been EWP’s contact person.
(ABC, Inc./2040 Avenue of the Stars/Los Angeles, CA 90067/310/557-7777)
MITSY
WILSON - Fox's Head of Diversity/Sr. V.P. of Diversity Development
Department (FOX/10201 W. Pico Blvd/Bldg.100, Room 5075/ Los Angeles,
CA 90035/310-369-1000)